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Social media advertising has become the cornerstone of the most influential fashion brands’ marketing strategy in recent years. As we said, we don’t rely on the latest issue of Vogue to tell us what’s hot anymore. It’s all about social media — what products are online retailers pushing this season? What dresses are all your friends wearing in their latest tagged photos? And, what’re the bloggers and influencers on your news feed into this month? Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for their brands using social media platforms. Marketers should be aware that Millennials are not very trusting of advertising. They’re often perceived to be over-planned and misleading. In the world of fashion, this means that magazines and advertising campaigns don’t have the influence that they once did. It will depend on the nature and target audience of your fashion app. However, we will always recommend operating across several social media channels to suit user preferences. Each channel will also have different features to offer, giving you new ways to achieve your goals. Here is a breakdown of the most popular platforms and how you can leverage them when developing your social media strategy. Advertising positively influences consumer buying behavior in the fast fashion industry. Bearing this in mind, it’s not surprising that fashion brands focus on Instagram to reach their market and clothing advertisements. Customer Engagement: The use of social media brings brands and customers closer than ever before. The one thing that changed dramatically in recent years is the direct relationship brands now have with their consumers. Now we can keep up with the latest monitoring technique of the content attached to a hashtag. Instagram shopping has recently been launched too. Brands can tag products in their posts, which can then lead users to a point-of-sale. Keeping up-to-date with the latest trends and fashion-related thought leadership helps develop a closer connection with your audience and build an enthusiastic following. Increase Brand Awareness: Even if you aren’t using social media to sell products directly, having a curated presence on a platform is great for brand awareness and loyalty. Instagram has bridged the gap between fashion brands and buyers. They connect through shared interests rather than through a catwalk show or print advertising campaign. Create clothing advertisements around your brand and products is essential and one reason why many fashion brands have incorporated influencer marketing into their digital strategies. The strategy of influencer marketing involves working with influential personas — for example, a blogger or user with a high social following — to increase awareness of a brand or influence the purchasing patterns of a target audience. Seeing the people we admire or look up to wearing a particular outfit or using a specific product is a vote of confidence in a brand that makes us more likely to purchase the individual product or interact with the brand in the future. This sense of community is something that brand accounts struggle to deliver; a third party is needed to validate the products for consumers. Superior Customer Service: Social media provides many opportunities to drive traffic to your website and mobile app. If your users are already active on social media, they may prefer to communicate with your customer support on a platform of their choice. Enabling users to communicate with your team in their preferred manner provides a superior service to your customers, which will benefit your brand image and positive feedback. Promoting your mobile app on social media can also be an effective way to drive installs. You can also watch: PowerAdSpy - Best Facebook Ads Spy Tool Final Words:
Ecommerce merchants can also use Instagram’s shopping feature, allowing users to purchase items without leaving the app. Instagram offers several ways to connect with your audience, including Posts, Reels, Stories, Highlights, and IGTV. Instagram clothing advertisements are synonymous with social media fashion influencers, and marketers plan to spend more money on Instagram influencers than any other market this year. Develop a voice that you and your team can use to interact publically and directly with users. Brands had success on social media by interacting with customers in comments sections, direct messaging, and platform-specific means of communication such as tweets.
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Facebook has become a part of everyone's lives in this era, and the user count keeps on increasing at a higher rate. Almost every day, a user becomes a part of Facebook, and it's never going to stop. Things took a huge turn when Meta updated itself and took over other social media platforms like Whatsapp & Instagram. Instagram was always famous for sharing stories on the platform. A user can share tons of stories with its followers, and so Facebook also implemented the same. So, Facebook Story has its own privilege, and there are still many unanswered questions from Facebook answers which you will finally get today: What Are Facebook Stories? Facebook stories are a series of short videos and a collection of images that are shared by every user. The validity of a story is 24 hours, and it automatically disappears after 24 hours. You can add a variety of filters and effects to your story to make it look more attractive and eye-catching without any hassle. Even for marketers and advertisers, this feature plays a huge role in gathering more followers and targeting the audience for your brand. How To Create Facebook Stories? To create Facebook stories, you should be a Facebook user. To create one, log in to your Facebook account and follow the steps mentioned below:
What Are The Facebook Story Specifications? To give your viewers the best version of the Facebook stories, it's better to maintain a resolution of 1080 x 1080 pixels, as there isn't any maximum resolution target. The recommended Facebook Ad aspect ratio is 9:16, and for Facebook images, the ratio is 1.91:1 to 9:16, supported by both Facebook & Messenger. How To Archive Facebook Stories? Since the Facebook Stories are visible only for 24 hours and will disappear afterward, you can still have a hold on to it. To archive your Facebook Story, follow the steps below:
How To Delete Your Facebook Story? Well, there can be a situation when you accidentally share the wrong content at the wrong time or the wrong platform. But, no worries, you still undo your actions without any hassle. So, to delete your story on Facebook:
How To Share Instagram Stories To Facebook? Since Meta owns Instagram and Facebook, sharing Instagram stories to Facebook stories has become quite easier. But, you must link your Instagram account with Facebook. After you do it:
How To Share Someone Else's Post To Facebook Story? Some posts are quite motivating, inspiring, or are meme material, and we feel sharing it with our Facebook stories. But, how?
You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool Summary:
We hope that now our readers have got an answer to all their queries about Facebook Story. Since Facebook is a renowned platform, Facebook stories play a huge role in targeting more audiences for your brand.
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Well, if you are an Instagrammer, you might be very well aware of the DMs on Instagram. DMs or Direct Messages help users connect with different users on Instagram, and you can easily share images, videos, posts, and stories via Instagram direct message. Even for business profiles, it's quite convenient to stay in touch with clients and followers. What Is Instagram DM? Instagram DM is a direct message through which you can privately message users either in a group or individually. On December 12, 2013, the founder of Instagram, Kevin Systrom, announced this feature at a New York event. But, there are still many Instagrammers who know about Instagram DMs but are strictly unaware of the process. The most common queries about this social media platform are: How To Send & Receive DMs On Instagram? Sending DMs through the Instagram app is the easiest part. Just login to your Instagram account and follow the steps below:
How To Send Instagram Post Through DMs? Sending Instagram posts via DMs is quite simple. The steps are as follows:
How To Make Group Chat DMs On Instagram? Before you send a message in a group, make sure you are in one or create a group. Just:
How To Share Profile In Instagram DMs? Sharing any Instagram profile with your followers Instagrammer isn't a difficult task.
How To Mute Someone's DM On Instagram? Have you ever been annoyed with someone's DM on Instagram, but you cannot block the user for some reason. But, there's always an option to mute the Instagrammer without any hassle. Once you mute the person, you won't be able to see the notifications of their messages. To mute a user:
How To Unsend Messages On DMs? There can be situations when you mistakenly send a DM on Instagram, which you might regret later. But, with Instagram, you can easily unsend the messages on Instagram DMs immediately. Just open the chat thread of the Instagram DM. Tap and hold the message you wish to unsend. Once you hold the Instagram message, you will get two options: Copy and Unsend. Click on the Unsend button, and immediately the chat gets deleted from your inbox and the receiver's inbox. You can also watch: PowerAdSpy - Overview Final Verdict:
Instagram is one of the most interactive social media platforms one could ever witness. So, we hope our readers have now understood how the Instagram direct message works. Start messaging your contacts today and share Instagram posts 100% hassle-free.
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Advertisers working on a bigger scale or have a large-scale organization not only target the audience, but they have a sharp eye for business owners. Yes, it might be a bit confusing that why do they target the owners. When a brand launches, the buyers use different tactics to increase their sales and profit. So, by targeting the business owners, like wholesalers or retailers, the demand for the product will automatically rise. Similarly, the advertisers use Facebook as a medium to target millions of audiences, which is an enormous and initial step in advertising. But, the question is, How To Target The Business Owners On Facebook? Add Interests Ft. Business Owners: Have you heard of Facebook Algorithm? Well, it works when your business is listed as per the niche or business interests. The different Facebook advertising categories available, like interests, behaviors, demographic data, etc. So, it is effective for targeting business owners on Facebook. The most common interests you can add are:
Relevant Job Titles: The business owners are very skeptical about their profession and would never feel like investing in ads or brands which are not worthy. So, it's better to choose job titles that are accurate enough to attract business owners. So, the specific job titles you can choose are as follows:
Facebook Business Page Admins: Admin is the one who is the actual owner of the business page and has complete control over the page. There can either be a single admin or multiple admins. Targeting the business page admins can be an effective measure to grab some extra traffic on your ad. There are millions of business pages listed on Facebook so, targeting them can be beneficial. Try Custom Audience: Many of our readers might think about how to target business owners on Facebook through custom audiences. Well, it's isn't a tough call. Custom audiences include Facebook Pixel, Lead Gen forms, video viewers, the audience following your other social media profiles, etc. Reaching out to the business owners will increase your audience count and help you spread your business more. Don't Miss Out Small Business Owners: As per a recent survey, we discovered that more than 80% of small businesses prefer Facebook for advertising and marketing their brand. Hence, it's a fact that you must never miss out on small business owners when you target them via Facebook ads. Target Job Aspirants: After the Covid pandemic, the count of job seekers gradually increased. Tons of people are aspiring for the job, and through Facebook, they can get a medium to reach out to different job sources. Now, targeting candidates who got a new job or searching for one via educational Facebook ads can be a big plus for your brands. Event Managers: The trend of event management is increasing enormously. So, targeting event managers can be a massive step for gathering more and a different kind of audience for your brand. For example, you can even pitch Event Planners, Decorators, Cater Servicemen, Movie Curators, etc. Facebook Payment System: A lot of eCommerce platforms are available on Facebook. Since it's one of the biggest social media platforms, people shop from here and make payments instantly. The Facebook ads you host can help you target your audience via Facebook Payment System. Target New Love Couples: Facebook is a social media platform where millions of users are registered. Similarly, you can find new couples and lovers through Facebook ads and focus more on them. You can look out for categories, such as:
Target Audience Via Email Domain: There are so many email accounts available like Yahoo, Gmail, Outlook, AQL, etc., on the world wide web. You can target anyone's email without any hassle. You can even target email marketing services and platforms for the same. You can also watch: How To Find Best Performing Ads Using PowerAdSpy? Summing Up:
Hence, we hope our readers understand how to target business owners on Facebook hassle-free. Implement these unique and easy ways to target the audience as per your niche.
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When you are on the verge of promoting your business and building up traffic for the website, the first and foremost thing to look out for is competitors. Similarly, keeping track of their strategies will help marketers target the right audience and conquer the industry. Hence, we are here to give a complete solution to this, i.e., Competitor Analysis Framework. Let's have a quick look: What Is a Corporate Analysis Framework? It is also called the market analysis framework or competitor analysis model. Through a market analysis framework the business professionals use to check and research for evaluating their competitors' marketing strategy. With the help of a framework, they can gather vital information, like competitors' business strategies, products, services, discounts, and deals, to know their competency. Why Use A Competitor Analysis Framework? For strengthening business strategies, competitor analysis is quite significant. It can make your business research more professional. There are numerous reasons for adapting the analytical framework, such as: Identify Market Shifts: The market changes from time to time, and being a marketer, you should be aware of it. Hence, frameworks can help you visualize the sudden market shifts. Reveal The Gaps: Examines the businesses in a specific industry which helps the marketers to reveal the gaps compared to your industry for a business idea, product, or offer. Effective Marketing Strategies: It will guide the marketers to build the most effective marketing strategies from scratch and avoid costly mistakes while hosting ad campaigns for your brand. Now, moving further, let's have a quick look at the top 07 strategies to implement competitor analysis framework: #1 SWOT Analysis: The term SWOT Analysis is broken down into 4 different categories: Strengths, Weaknesses, Opportunities, and Threats.
#2 Porter's Five Forces: Michael Porter, a professor at Harvard Business School created a formidable framework, 'Porter's Five Forces.' The main agenda behind it was to examine the five market forces, including:
These five key factors will help you analyze the entire competitor analysis structure in the industry without any hassle. #3 Strategic Group Analysis: There are millions of companies registered in the world, and every business has a different industry type. So, with the help of Strategic Group Analysis, you can organize competitors into various groups on the basis of their similarity to strategy. Competing and comparing your business with your competitor will help you give a clear picture of everything about their strategies. #4 Growth-Share Matrix: The Growth-Share Matrix classifies the company's product with that of the competitor's products and landscape. This framework is basically suitable for large-scale organizations with huge portfolios. It is a chart classified into 4 different categories:
#5 Perceptual Mapping: Perceptual mapping or positioning mapping visualizes the perception of your company and the competitor's organization on a plot graph. Basically, the visualization takes place on the basis of perceived quality and price. It will help the users define and identify market trends and gaps to improve your company's position. #6 Business Model Canvas: To improve the clarity and focus of your brand, the marketers prefer the Business Model Canvas. It is divided into 9 different elements, namely:
#7 Customer Journey Map: The customer journey map or a user journey map is a visual story of a customer's interaction with a brand. At first, the customer channels are mapped on the basis of the company's website, email support, phone services, etc and then the interaction is analyzed via Customer Journey Maps. You can also watch: How To Search Competitors Google Ads By Keywords & Domain Final Verdict:
In this way, a competitor analysis framework takes place and we hope our readers have now got a clear picture about the top strategies to implement the same.
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Social media has been an entire world in the lives of advertisers and youth. No wonder what today's generation expects, social media has an answer to every query. Marketers from all around the globe are creative enough to engage the audience and gather the most out of social media. Similarly, tons of campaigns were held and organized professionally for the viewers, which attracted a lot of traffic to their website. Different businesses have their way of organizing and hosting ad campaigns. So, here we are mentioning the most exclusive social media campaigns you have ever witnessed to date. So, here we present the most exclusive campaigns ever organized on social media: Gillette's 'The Best Men Can Be': The most famous Gillette brand finally hosted a campaign on YouTube in January 2019 aiming at the modern performance of manhood. It was a short film highlighting severe cases of men suffering from masculinity issues that led to bullying, sexual harassment, and much worse. The campaign took guidance from the #MeToo movement and made sure to spread some positivity. The best part is the campaign got 30 million views, and the #GilletteAd reached 150 million people within a month. Greggs' #vegansausageroll: Greggs has become word of mouth by every British bakery lover and is also a part of the chain. In 2019, Greggs' came up with a new meal for its lovers, 'The Vegan Sausage Roll.' More than the vegan roll made it memorable it became much more worth remembering when Piers Morgan, a public figure, retweeted about how irritated he was with the vegan sausage roll. Well, Greggs' came up with a pro-vegan roll and anti-vegan roll and actively participated in the social media battle of the year, which made the #vegansausageroll the most popular Greggs' product of the year. L’Oréal's Beauty Squad The most intensifying hair product L'Oréal has tons of followers all over social media. To increase their numbers, they finally hosted a social media campaign in 2016 on YouTube, Instagram & Facebook. They teamed up with UK's most influential YouTubers to promote L'Oréal products and events. The campaign got more than 100,000 likes on YouTube & Facebook. Also, the YouTube campaign got more than 5 million views. Spotify's #yearwrapped: While the year 2019 was about to end, Spotify launched a campaign where users were able to see the most important musical highlights on their website. The Spotify Wrapped displays your most listened to songs, genres, artists. The ad campaign rocked when it was mentioned in 1.2 million posts on Twitter, and there were around 3 billion streams from Wrapped playlists. Also, more than 60 million users engaged with the app-story experience. Starbucks UK's #WhatsYourName: To support the transgender and gender-diverse society in today's youth, Starbucks UK partnered with Mermaids, an LGBTQ organization. They named the campaign: #WhatsYourName. During the campaign, Starbucks had the customer's name written on the side of their cup - by displaying a sign of respect of whatever name they prefer to be called by. Also, they even started selling mermaid-tailed cookies to raise more funds for Mermaids. The YouTube ad gathered 605,000+ views and the Instagram gathered 1,000+ comments on the same. WWF's #EndangeredEmoji: To show their concern and defend the thought of endangered species, WWF launched a campaign in 2016 on Twitter. The major reason behind this was to show respect towards these species and raise donations for species protection. The idea behind the campaign was simple but quite effective. On every retweet of an animal emoji shared on Twitter by the @WWF Twitter Account, all the users were encouraged to donate 10 cents. As a result, there were more than 1 million tweets for the campaign hashtag, and they gained more than 200,000 new followers. Also, there were 59,000 donations in the very first week. You can also watch: PowerAdSpy - Take A Free Demo Wrapping Up:
Social media is a platform that can bring a lot of change to society and make the world better than ever. So, we hope our readers understand and get prior knowledge about the best social media campaigns ever organized. Implement such ideas and bring the change!
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Valentines Day is finally on the verge, and we can't wait to share and shower love on the people. Similarly, the marketers are also here to host interesting valentine's ad campaigns for their audience. Since valentine's day is the day of love and affection to your loved ones, the audience plays a huge role in having the same relationship with their marketer's brand. So, here we are mentioning the complete overview of the best valentine's day ads for marketers. Let's begin: MoviStar: Time For A Reality Check: Since the pandemic, people were really stressed out and especially couples. Due to this, we noticed a huge increase in divorce cases this year. As per a recent survey, we noticed a lot of breakups and divorces, which really affect society. So, MoviStar finally encouraged its viewers to see the positive outcomes of a marriage, which have tons of consequences. Even the caption was: 'Welcome to the age of Zoom divorce.' Also, it has been a tremendous post for Valentine's Day! Liar Wine: Exciting Gift Idea: Basically, Liar Wine is something that turns out to be the best wine-selling brand for wine lovers. In the past year, the brand Liar Wine uploaded a hilarious post for wine lovers. It said, 'This Valentine's Day Send A Gift To Your Ex,' which clearly stated how ashamed the ex would feel after receiving such a post valentine's gift from his/her ex. So, if you are cheated or lied in any way, send this bottle of wine to your exes. Woah, we are still processing the reaction of their faces! Cadbury: The Love Gestures: Cadbury, one of the best chocolate brands in the world has been quite in demand by chocolate lovers. Besides, the followers buy these on Valentines' day, Chocolate days, or any occasion. Every year, Cadbury brings up something special on Valentine's day. So, this year Cadbury has bought a pink heart pop-up chocolate for its audience. The Heart Blush chocolate is winning hearts already! Tiffany & Co: The Essence Of Love Tiffany & Co brought up the best valentine's day ads for its users without any hassle. Tiffany is a jewelry brand, and in the past year, the brand bought up a fragrance product to shower the essence of love on Valentine's day! Basically, the product will showcase more respect and love towards your partner. Pizza Hut: The Platter Love: Pizza is the first love of all the foodies out there. So last year Pizza Hut bought up something really exciting for pizza lovers out there. They introduced a heart-shaped pizza for all the romantic couples to enjoy their meal on Valentine's day. It was for a limited time but yet a cheerful move to gather more people in Pizza Hut. Jared: The Diamond Love: When you think of gifting something special to a special one, Jewelry is the best thing to gift. It's luxurious, pretty, and useful to gift on occasions like Valentine's day, birthdays, and anniversaries. So, Jared posted Valentine's day jewelry ad which is simple, unique, and elegant enough to catch the eye-sight of the users. Now, moving further, here we are mentioning some best and most useful tips for better ad campaigns: Target Your Ads: Ads can be successful only when the ads you post are eye-catching and unique enough to attract more audiences. You can target your ads and track competitors on the basis of:
Exciting Deals & Discounts: One of the best ways to attract audience and viewers to your profile is by announcing some exciting valentine's discounts and deals for your users. Think about a scheme and gift away free coupons to your viewers to make your audience's experience more worth remembering. Start Soon, It's Never Too Late: Even though there are still seven days left for Valentine's, it's still not too late to host the best ad campaigns for your audience on Valentine's day. Since lots of competitors are in the queue to grab an audience for their website, you must know how to track your competitor’s audience, and so be a little proactive before you go ahead. You can also watch: PowerAdSpy - Best Facebook Ads Spy Tool Summing Up:
We hope our readers now understand how marketers can post the best valentine's day ads for their audience and grab more traffic for your website. So, spend time with your loved ones and we wish you Happy Valentine's Day!
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How to Spy on Competitors Facebook Ads12/24/2021 It is not as simple as it appears to create a winning advertisement. Ad analysis of competitors is a smart technique to learn about the winning strategies used by leading brands in your market. In this article we will tell you how to spy on competitors Facebook ads, and how you can customize them depending on your own USP. How can spying on your competitors Ads help ?1.Reduce your experiments for creating Ad strategy The advertising campaign scene is highly competitive and ever-changing. There is no one-size-fits-all approach to launching a successful and high-converting campaign; the only way to find out is to try it out. Trying and testing multiple ways over an extended period of time, on the other hand, can waste time and resources while failing to generate revenue. You can learn which of your competitor's advertisements are doing well if you keep a watch on their ads. Their experiments can teach you a lot. Spying on your competitors ads will help you to save a lot of time and effort in experimenting with different Ad strategies. If you learn from your competitors you will not need to experiment much. 2. It helps in keyword ranking Competitor ad analysis aids in the identification of industry-specific keywords so that your advertising can appear in Google searches for them. It aids in keyword ranking. The primary goal of running ad campaigns is to assist your target audience in finding your website when they are looking for the solutions you are offering. Your website and ad content should be keyword-focused to achieve this. Keep in mind that your competitors will be vying for the same industry-specific keywords. As a result, by watching your competitors' adverts, you may come up with long-tail keywords to separate your products and services from theirs and rank for them. 3.Learn a lot from your competitors mistake and understand your audience The success tactics and failure causes of your opponent's ad can be learned through spying FB ads of competitors . You'll be able to figure out why unsuccessful ads failed, which is a valuable lesson because you'll learn what your audience dislikes. You will be able to forecast the important assets and talents required to outperform your competitors based on this analysis. What tool can you use to Spy on competitors Ad PowerAdspy Poweradspy is one of the most sophisticated tools for your organization. Your Social Ads Advertising Campaigns will be significantly improved by using PowerAdSpy. It can uncover undiscovered niches and lucrative prospects for you, freeing you from the burdens of content development, campaign target identification, niche research, and more. Power Packed Features of PowerAdspy- 1.Filter Ads by position You have complete control over how many advertisements you see, how you segregate the Social Ads depending on positions such as News Feed and Side Location, and how you assess which performs best in your niche in terms of conversions. 2. Visibility To show you the crystal clear visibility of the Ad PowerAdspy can help you navigate directly to live Advertisement post you can check how people are engaging and reacting to the Live Ad 3. Millions of ad impressions from 15+ countries With millions of ads from over 15+ countries, PowerAdSpy offers the fastest-growing data. It allows you to find the most recent successful advertising in only a few clicks. Every day, we add thousands of fresh adverts to our database. How to learn about your competitors' adverts in the simplest way possible: 1. Go to your competitors' websites on a regular basis. 2. Frequently search for, click on, and even leave a comment on your competitor's brand name, link, and fanpage on Facebook. 3. If you repeat the previous two procedures a few times, Facebook will display your competitors' advertising in your news feed or right sidebar, thanks to Facebook's powerful recommendation tool. As a result, when using Facebook, we may view basic information about competitors' Facebook advertising, such as the display style, display location, and material used. Is there technology that might help us learn more about our competitors' ads? Conclusion We hope that these pointers helped you understand How to Spy FB ads of your Competitors. If you analyze your competitors ads strategy closely you will maximize profits on your upcoming ad campaign.
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Top 6 Christmas Marketing Ideas12/23/2021 Christmas is without a doubt one of the most wonderful times of the year. Given the plethora of Christmas advertising that consumers are bombarded with, capturing their attention can be difficult. This article is for you if you're wondering how you'll set yourself out from the crowd during the holidays. This season, use interactive experiences to connect with your audience and strengthen your relationships! This holiday season, here are our top 6 Christmas Marketing ideas to help you increase sales and collect customer data. 1.Christmas CountdownChristmas would be boring without the Christmas advent calendar. You can use this to create your own interactive ad quickly and easily. For example- every day a new window opens to offer new deals of discount using quiz video prizes or content. This will keep the audience engaged . If people come to your page again and again your brand will stay in top of their mind when they need the product or service. We have listed some key elements for a successful Christmas contest.
2. Combine gift items in a bundle.You're delivering a win-win situation when you make gift bundles available over the holidays. Bundles help you since you'll sell more than one product, and they benefit your customers because they'll have to make one less selection. Instead of curating their own bundles for a loved one, people can choose from pre-made bundles and avoid the curation process. 3. Run a holiday giveaway or contestYour visitors are likely to be interested in joining contests and giveaways at this time in order to finish their holiday shopping on a budget. Plus Christmas is a festival of gifting and giving someone joy so why not invest in Giveaways and contests, this will help in building brand loyalty. Create a giveaway page on your website or use this Christmas marketing idea to mix things up on social media. In addition to this you can send gifts to every order that crosses a certain threshold price, however keep in mind not to cut on profits too much. 4. Update your website to holiday themeIf you have the budget and resources you can definitely consider updating to a holiday themed website. This will attract a lot of customers and will be beneficial for years to come. Keep in mind that this does not have to be a total revamp with thousands of dollars spent on development and design. Simply adding a small script to your website to generate a falling snowflake effect can be enough to give your business a festive, entertaining mood. You can also use holiday-themed colours and pictures to alter your standard opt-in widgets. Get imaginative and see what low-hanging fruit you can modify to make the most difference. 5.Create a Holiday themed packaging or christmas packagingYour brand's packaging says a lot about it, and for some customers, the packaging is just as significant as the quality of your items. This is especially true when influencers buy your products to unbox them on social media, because many people will see your packaging even if they don't intend to buy anything. 6.Partipate in charity Yes, it's important to focus on sales and revenue in the festive season, however Contributing to making other people's holiday season a little brighter, on the other hand, can be just as significant. Customers that spend the most money on your products are likely to be the most affluent, and many of them will be seeking for methods to give back. You'll be able to attract those types of clients by collaborating with a charity foundation, which means you'll be able to improve your sales while also making a great impact — another win-win! The type of charity you choose should reflect your brand's ideals as well as the values of your target audience. Consider collaborating with a local foundation rather than something more global if you have a smaller business with most of your clients coming from a more local group. Conclusion You should have a few Christmas marketing ideas brewing in your head by now to assist your ecommerce company leverage on the holiday season.
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Ad impressions can be confusing and tricky for a beginner digital marketer. It can be tough to understand unlike Click through rate (CTR) and cost per click (CPC) which are pretty much self explanatory. Some people think of them as number of people who saw your content while others believe it is the number of screens your content appeared on at any one time Don't worry we have got you covered. In this article we will be looking at ad impressions in detail and what do they have to offer today's marketing professionals? Ad Impression explained in detailed Ad impression is generated every time a page is viewed and loaded. However Keep in mind that just because the ad was displayed on the website doesn't indicate the visitor read it or even saw it; the term "impression" only refers to the fact that the ad was visible on the page. It's the same as driving past a giant billboard on the side of the highway; the ad is flashing on the billboard all the time, but it doesn't mean you read it or even noticed it. Every automobile that passes by, in a way, represents an "impression," because the ad has the potential to be seen, but there is no guarantee that every driver who passes by will read the billboard ad. How to track Ad Impressions Impression tracking can be done in three ways: individually for each advertising channel, via an integration and reporting tool, or via cross-channel trackers. Advertising channel for IndividualsAdvertising channels such as Google and Facebook use their ad management platforms to report on the performance of their advertising campaigns. One of the most common metrics given is ad impression. The impression statistics can be found in the relevant reports. However, gathering all of the data from each channel is a tedious and time-consuming procedure if you advertise across numerous channel Tool for reporting and integration Rather than manually obtaining data from each advertising channel, you can connect to each channel and download the data you require using a third-party integration and reporting service. Once connected, you'll be able to access impressions and other statistics from all of your channels in one place on a single dashboard. What Type of Content boosts Ad impressions If you are using highly popular keywords and still not getting enough ad impressions chances are that you are not using the right form of content. You could not obtain many ad impressions for a PPC campaign if you try to construct one around a keyword like "ice cream stores near me." Why? Because individuals searching for that keyword are more likely to be directed to Google Maps results. If you're aiming to attract customers to your social media pages, a keyword with a different type of intent, such as "unique ice cream flavours," would be a better choice. Advertising impressions includes
In many circumstances, an impression is a person's first encounter with a company's brand. They may or may not decide to continue on the company's customer journey based on that impression. They may require a second push to change their opinions. While it used to be nearly difficult to track impressions, today's digital marketing technologies allow businesses of all sizes and industries to understand how many times their campaign has been seen. Unfortunately, this leads to a widespread misunderstanding of what these figures actually imply and how best to use them to get tangible results. How do Ad Impressions affect your Ad Campaign? Ad impressions are an important KPI for pay-per-click campaigns. Your impressions count for each campaign indicates how relevant your adverts were to users. If you log into your Google Ad Manager dashboard and observe poor impression numbers, it's possible that your campaign didn't use the proper keywords. Here is how you can boost your Ad Impressions The quantity of ad impressions your campaigns obtain is frequently a function of their budget. When you run PPC advertising, keep in mind that you're vying for your audience's attention. You may find it difficult to stay up if a competitor routinely outspends you on keywords. You may increase your ad impressions by boosting your campaign budget or upping your bids, according to Google. If you don't want to increase your budget, consider reducing your regional objectives – that is, diverting your budget away from one region to boost your chances of reaching members of your audience in another. Finally, you can improve the quality of your adverts to increase impressions. To convince your viewers to click, utilise relevant, intent-driven keywords and powerful calls to action. Conclusion By now you should have a good understanding of Ad impressions and how you can boost them. The best way to do it is to have a sound understanding of the concept and tweak your ad campaigns accordingly. |