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December 2021
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Videos give clarity to an explanation. One can modify videos, grab a bucket full of information and find it quite beneficial in comparison to images. Even the online marketers and nearly 83% of businesses adopted the idea of online video content marketing, which attracted many users to their website. There's no doubt that videos are more convenient than images and ads. Video marketing helps you to increase the ROI of your business without any hassle. In recent years, video marketing has become one of the most versatile, useful, and profitable tools in the world of digital marketing. Now, let's have a look at why online video marketing is the new trend and learn some powerful reasons behind it: Video Boosts Conversion & Sales: Conversions and sales play a huge role in the field of online marketing. Similarly, a video can increase conversions by more than 80%, which is a win-win situation for firms. As per a recent survey, we came to know that 90% of users watched an online video about a brand and immediately placed orders within minutes. So, this is the impact of video content. Increased ROI: Return of investment is a factor upon which every marketer relies, and videos actually increase the ROI of the business. Marketers can see increased traffic on their websites without any hassle. You don't need to create a professional video, but the content should be relevant and must be as per your niche. Content matters, not the templates and themes! Overall, the videos should be encouraging and eye-catching enough to trend on YouTube and SEO. Builds Trust: Videos are a medium that buys and earns the trust of the viewers. One may deny an image, saying it's photoshopped or edited, but videos are the new trend as a minute editing in the video can be detected, and if you create a real video, it will not only catch the sight of viewers but also gains their trust. For creating long and trustworthy relationships, create video content that looks engaging for better online video marketing. Google Loves Videos: Google, the world's largest search engine optimization is the reason for every website to get ranked, increase ROI and conversion rates, love videos. When users search anything about a brand or a particular niche, they find everything on Google. So, if your video is relevant and as per your niche, it may rank up on Google, and it will be actually beneficial! Easy To Target Mobile Users: More than 95% of users prefer to watch videos on their smartphones, and it's not quite challenging to target mobile users. As per YouTube reports, the consumption of mobile video increases by 100% every year. Hence, with great video content marketing, you can increase your video audience enormously at high speed. In comparison to desktop viewers, mobile viewers find video content more engaging and entertaining. Explanation Is Easy: The videos are an easy explanation to any business. Like the products they offer and the services, they provide to their clients. There are numerous kinds of videos, like casual, animated, informational, educational, promotional, etc. But, for video marketing, promotional videos are the best. Target your customers and promote your videos by feeding all the pieces of the information correctly on the platform. Engaging: The most difficult kind of audience is the lazy buyers. Attracting and engaging them is quite challenging. Hence, videos engage lazy buyers as compared to images. Users who do not go shopping outside prefer buying everything online, and videos can be the key to attract them to your website. Overall, video marketing can gather a wide range of audiences for your brand. You can also watch: How To Search Competitors YouTube Ads By Keywords & Domains? Wrapping Up:
So, we hope our readers understand the actual reason behind the success of online video marketing. So, what are we waiting for, let's design and share the best video to promote our content hassle-free?
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Tips To Create Instagram Story Ads In 202110/13/2021 Instagram, the social media platform, holds millions of users together in a single medium. Rather than spending millions on any advertising process, it's better to go for Instagram. After the update of the Instagram story, the interest of Instagrammers increased enormously, which became quite beneficial for entertainment and professional purposes. In lieu of this, the marketers also opted for a smarter approach by advertising their brand through Instagram Story. But, beginners might be in the dilemma of how to design their ads on the medium. So, here we are discussing today the tips to create the top and most trendy Instagram Story Ads in 2021. Creativity Speed: Instagram stories take less than 30 seconds to disappear once opened, so marketers should have the speed of delivering the message to their viewers. The aim or the message you are willing to spread should be creative enough to spread the news within these seconds. In short, create small ads with a proper conclusion to make the ad look appropriate. Multiple Scenes: Try to add multiple scenes in your Instagram ads to make them look interesting and eye-catching for the viewers. The ads should be relevant. Also, the scene should be connected to the actual content of the ad. Adding irrelevant scenes can make your ad look spam, and you may end up getting negative responses. Adding effective scenes will showcase more complexity and grab users' attention on their profiles. Story Ad Specifications: The ad size matters. To avoid your ad getting cropped or cringe, try to create and design them as per their specifications. Whether it's a video or an image, the size should be appropriate. That is: Image Ad Specs:
Video Ad Specs:
Ads Relevance: For generating leads and increasing traffic for your website, your ad must be relevant. From relevancy, we mean to design an ad, as per your niche. Focus on the type of your business category, and create an ad leaving a positive impact on your viewers. Hosting irrelevant ads will sound confusing and maybe a negative step for your brand. Call-To-Action: Add CTAs and links to your Insta page and website, which gives the viewers a clear path to reach your page. CTA is a very beneficial step to attract the most engaged and interested audience towards your brand. It will automatically increase your engagement and conversion rates, making your business reach successful heights. Now, after this, let's have a look at the top 3 Instagram Story Ads examples we witnessed are: Deezer Brazil: The music streaming platform Deezer were deliberately looking to increase app installs and finally hosted ads on Instagram and achieved ROI:
Audible: Audible is one of the most trusted platforms for users to enjoy listening to online audiobooks. It is the perfect software for readers and novel lovers. The story ad helped Audible get:
Thrive Causemetics: The cosmetic store hosted an ad on the Instagram story to spread brand awareness showcasing their products and the benefits the clients get. The ad helped them to increase sales and their customer demands, and their profits reached heights. Overall, the only awareness they wanted to spread was a slogan: 'Clean Beauty.' You can also watch: PowerdAdSpy - Best Facebook Ads Spy Tool Last Words:
So, we hope our readers understand how to design the best Instagram story ads for your brand, and we also showcased some of the top 03 examples to understand them better. |